Rough sketch of Bismarck Bowl logo The annual postseason college football game played in Bismark, North Dakota will for the next four years be known as the Broad Street Beat Bismarck Bowl as part of a sponsorship deal signed between Broad Street Beat sports blog and ESPN events.
The arrangement marks one of the most high-profile marketing initiatives yet for a low-level Philadelphia sports website and comes as the sometimes illiterate writing styles of Dan Goggin, Matt Ryan, Kyle Babcock and founder Ben Lebo continue to gradually make inroads into mainstream media.
The arrangement marks one of the most high-profile marketing initiatives yet for a low-level Philadelphia sports website and comes as the sometimes illiterate writing styles of Dan Goggin, Matt Ryan, Kyle Babcock and founder Ben Lebo continue to gradually make inroads into mainstream media.
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